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Go Red For Women
American Heart Association
Designed this logo for the American Heart Association's Go Red for Women campaign while employed at Pravda Studios.
The original logo needed a younger, more modern reinvention to appeal to the wider demographic the AHA wanted to reach. The logo was implemented into a national campaign by a New York-based Ad Agency. Visit www.goredforwomen.org to see this logo in action! |
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Spiffy Chicks
Professional Organizers
Spiffy Chicks is a start-up professional organizing service co-owned by 2 women in California.
Worked with owners to complete a branding exercise that helped define their 'brand values' as Clean, Feminine, Fun, Modern, Sophisticated, and Stylish. Logo and brand materials were designed to capture all of these values. |
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Seattle Against Slavery
Non-Proft Organization
Seattle Against Slavery is a start-up non-profit organization working to end human slavery, one city at a time. The identity incorporates distressed type and rugged elements to convey the appalling underground activity of human trafficking. Several local, national, and International anti-trafficking organizations have partnered with SAS to become a strong, local coalition. |
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Jarvis Financial
This local, family-run financial planning firm with a target market of moderately wealthy seniors wanted their brandmark to communicate the following messages: Committed, Integrity, Knowledgeable, Comprehensive, and Reliable. Designed for Cultivate Design.
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Incite Partners
Brand Consultants
Designed logo for a start-up branding and consulting agency as a freelance project. Worked directly with the principals of this agency to develop a logo that would communicate their forward thinking and dynamic approach. Also designed their business cards and stationery. |
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Pivotal Lighting Design
Affiliated Engineers, Inc.
This logo refresh project for Pivotal Lighting Design was completed while employed at Pravda Studios. The former design used heavy typography and a color palette of dark grays and blues. The logo was redesigned to have a much brighter, lighter quality while still retaining the "sphere" element that held much of their brand recognition.
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Leslie Ota
Real Estate Agent
Windemere Real Estate Agent Leslie Ota serves the highly competitive downtown Bellevue area. Leslie selected this logo because she agreed her last name, Ota, was memorable, concise and strong and the faint O in the background played off the O for Ota as well as the idea of targeting in on properties for her clients.
Designed while employed at Gravity Design. |
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Christy Cowan Photography
This logo was designed for a friend who decided to turn her incredible, natural talent for photography into a business of capturing stunning images of babies, children, and families. (Plug for Christy!) |
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Seattle Dental Specialists
Study Group
This freelance identity project was created for the Seattle Dental Specialists Study Group and intends to communicate the collaborative synergy of the non-profit organization. |
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Student Work
Hypothetical Clients
Designed a variety of logo studies while completing a BFA in Visual Communication Design at the University of Washington. In one assignment, where the goal was to create a mark out of the letter "a", the negative space was used to create stylized autumn leaves. The mark was then extended into a hypothetical identity for the Washington Park Arboretum (left) as a senior project.
Redesigned the Puget Sound Energy mark into a more dynamic, and community-centered logo (upper right) for another design class project.
Also designed this fictional PlantCare logo (bottom right) in a logo design class. |
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